The problem with Pick Up Stix wasn't the food. It was a message that was diluted, inconsistent and drowned-out by bigger competitors. The Pick Up Stix brand was re-launched around a strong Central Idea: the Flavor Box. This idea focused on their unique flavors and "take-out" convenience, rather than the "fresh, healthy" approach used by competitors. Post-launch sales across the chain have risen 8%, with some stores passing 20%. We'll take a second helping of that.