Hoehn Motors needed sales support for its Mercedes-Benz, Porsche and Audi dealerships. The challenge was to communicate the three luxury brands while creating a brand difference for Hoehn.

The central idea cleverly ties together the German heritage of the three nameplates and while positioning Bill Hoehn as the likeable, trustworthy guy he is. The result is a television series that, in its fifth year, continues to be a San Diego icon.

Bill Hoehn's dealership now enjoys its place as the most successful luxury car brand in San Diego County. In annual dealer surveys, his awareness and likeability rank well above those who outspend him.